The Tools We Love: Drip

email marketing
Melvin Adame

Melvin Adame

Email marketing can be a huge essential for any brand and can automate many small tasks that your audience is interested in.

No matter what type of business you are running, it is always important to stay in touch with the audience. Although most marketing professionals are occupied with social media promotions, we cannot ignore the potential of email marketing. The great news is that many software developers have even created some email marketing tools to ease the process for entrepreneurs. 

Here we are going to talk about the Drip Marketing tool that can boost your branding potential to a great extent. Those who are new to this term are advised to check the details below. This article can help you understand the real potential of Drip marketing. 

What is a drip marketing campaign?

Drip campaigns are basically some automated set of emails that go out depending upon the specific user actions and predefined timelines. When you are too occupied in other business-related activities, this tool makes sure that your brand stays in touch with the target audience. Whenever a Drip marketing email is generated, it actually comes from a pre-created list of emails. It means there is no need to write or send such emails manually. It is even possible to personalize these emails with specific company info, the sender’s name, and contact details as well. 

Some of you might be eager to know the potential of Drip email marketing campaigns. Well, some studies reveal that these relevant and well-targeted emails can boost revenue by almost 18% at the initial stage. When used adequately, it can increase the click rate on the drop emails by 119%. 

Utilizing drip marketing tool for your business:

The idea behind using drip marketing for business promotion is serving your audience with the right information at the right time. For instance, if a new visitor subscribed to your newsletter, the Drip marketing tool takes responsibility to send them an email listing out your top-rated content. Moreover, when you are interested in attracting the audience towards some premium plan, drop marketing can spread awareness about that valuable purchase online. 

As these emails are generated automatically, the business owner does not need to bother about their timings and details. The best part is that you can automate these Drip campaigns for a variety of purposes; they can be used to reward best customers, to spread awareness about new products, and to educate the audience about seasonal offers. It is even possible to automate Drip marketing campaigns to target specific demographic areas and to lead conversations among a lesser number of subscribers. 

There are plenty of reasons for which you can use Drip marketing emails; the list includes to nurture leads, onboarding, renewals, recommendations, unsubscribes, courses, engagement, confirmations, and for abandoned shopping carts. 

Expert Tip:

When you do Drip marketing, make sure that you don’t overdo it. If your customers start getting too many emails, they may soon get annoyed.  Hence, it is important to be thoughtful with your Drip emails. Make sure your efforts lead a positive impact on the audience and can boost engagement in the market.

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