With many websites, today graphic designers are often utilized to create most of the images that are seen in web applications, mobile webpages and more. So many websites and applications now employ the use of graphic designers on their mobile platform because of the vast majority of web users are turning to mobile devices like tablets and smartphones for their primary web access.
As a result of this ongoing trend, many graphic designers are changing their style to create images that are primarily optimized for the mobile web experience. Here are some top tips for graphic designers creating mobile-friendly graphics for applications and mobile websites:
Consider resolution: through responsive web design images are likely going to be rescaled many times over to match the resolution of the device a person is accessing the content on. Most mobile devices can display graphics in high-quality HD format but certainly not to the degree a large computer monitor at 1920×1200 will display the same image. Creating multiple versions of the same graphic and testing them on mobile device screens will help to make sure your images can scale well for a variety of user experiences.
Consider fluid layout: with many mobile webpages and apps, the layout can actually change depending on the way the phone is oriented. With a fluid layout for your images, it’s possible that they will stretch or change resolutions when the phone is oriented. Considering two versions for these images or a set resolution change in the fluid design can help to make sure that the graphics are maintained when the phone or tablet is rotated.
Consider compression: keeping your files small can really help users on the mobile web. There are times when any user will experience a connection speed that isn’t great. If your site is relatively difficult to load, do what you can to compress the images while trying to retain their quality. There are plenty of algorithms and tutorials on how you can compress files for the mobile web for faster loading times. Faster loading times using compressed images can often result in a higher conversion rate and better success for the website.
Optimize for colors: many smartphones and tablets have different levels of color support so it’s important to introduce sharper contrast for colors. Creating graphics on a Windows PC and optimizing colors for iPhones can be a difficult process but Photoshop does have access to color correction tools for converting image files to make the colors suitable for mac standard or android devices.
Keep some of these top ideas in mind if you have been tasked with the idea of creating images for a mobile platform.